Our Story
Born on the Gulf
Since 2018
We got tired of cheap chairs
New Wave Chair Co. started with one simple frustration: every beach chair on the market was either flimsy, ugly, or both. We live on the Emerald Coast. We spend more time on the beach than anywhere else. We deserved better.
So we built our own. We sourced sustainably grown North American White Oak for the chair frames and Ash for the umbrella poles. We spec'd the same solution-dyed acrylic canvas used in yacht sails, and stainless hardware to stand up to salt air.
Every chair is assembled right here in Destin by a team that actually uses them every weekend. That's not a marketing line. That's just how we do it.
Destin, FL
What we believe
Made to be used. Made to last.
Local first
We source from Florida when we can, and domestic otherwise. Supply chains that you can trace matter to us.
No compromise
We don't spec cheaper materials when a season changes. The chair you buy today is identical to the one we build next year.
Real support
Something wrong? Call us. We pick up the phone. No chatbot, no ticket system, no runaround.
Beach tested
Every design decision comes from real use. Our team puts chairs through full Gulf Coast seasons before anything ships.